Press releases a journalist actually reads.
AP-style press releases for funding announcements, product launches, company milestones, and sensitive communications. Written to be picked up by wires and journalists. Delivered embargo-ready for your PR team or wire service.
Most press releases never get read.
A journalist opens a press release, scans the headline, reads the first sentence, and decides in under ten seconds whether to keep reading. Six reasons most releases lose that window:
Press releases written for the reporter, not the CEO.
Four disciplines separate a release that gets picked up from a release that gets deleted. I write for all four at once, not one at a time.
AP-style, journalist-ready.
Correct dateline, proper headline structure, attributed quotes, clean boilerplate, complete press contact. Every release is formatted the way reporters expect so nothing stands between them and the news.
The news in the first sentence.
Who did what, how much, when, and led by whom. Before any adjectives, before any narrative, before the CEO's reaction. Journalists need the fact first.
Four release types, one discipline.
Funding, launches, milestones, crisis. Each has its own structure, its own pacing, and its own rules for what belongs in the first paragraph. I write all four.
Embargo-ready, on your timeline.
Five-day standard turnaround from brief to delivered release. Rush turnaround available for crisis and breaking news. You receive a clean, final document formatted for wire submission or direct journalist outreach.
Four release types. One standard.
Fixed price per release. Upwork or direct. Rush pricing available for breaking news and crisis.
Recent releases. Real pickups.
Three recent engagements. Full case studies available on request under NDA.
Wrote the Series A announcement release for a mid-market RevOps platform. The release was picked up by seven trade publications in the first 48 hours, including a feature placement in a category-leading newsletter. Client's PR team handled distribution.
Wrote the three coordinated releases for an agency acquisition: signing announcement, close announcement, and integration update. Each release was embargoed until the appropriate phase and formatted for simultaneous wire and direct reporter delivery.
Rush turnaround for a product launch timed to a conference keynote. 24 hours from brief to approved final release. Client received release, social copy pack, and a journalist-ready one-page briefing document for onsite press interactions.
How a release gets built.
Four stages. Tight scope, fast loop, journalist-ready output.
Brief call
Thirty-minute call. I need the news, the quote source, the embargo date, and any sensitive context. You will leave the call with a one-page confirmation of exactly what the release will say.
First draft
Full release plus headline and subhead options. Every structural choice is annotated so you understand why a specific lede, dateline, or quote placement was used.
Revise
Two revision rounds included. I handle legal and PR team feedback, reconcile conflicting edits, and return a clean final draft with change tracking.
Deliver
Final release formatted for wire submission or direct delivery. Includes social copy pack, one-page journalist briefing, and embargo-safe metadata if requested.
Every release, every time.
No upsells, no fine print.
I write press releases for B2B companies because most releases never get read. A journalist opens, scans the headline, reads the lede, and closes the email in under ten seconds. A release that lands is one that respects every one of those ten seconds.
What clients ask first.
Six questions.
Your next release should get read.
Tell me the news, the embargo date, and the distribution target. You will get a scope, a turnaround, and a fixed price within one business day.