Twenty-five questions. Honestly answered.

Single-asset execution work: 1 to 3 weeks. Multi-asset launches and audits: 4 to 6 weeks. Strategic engagements like Sales Enablement, Web System builds, and Brand Voice Systems: 6 to 8 weeks. Each service page on this site lists its own timeline. If you need it faster than the listed window, ask. I can sometimes accelerate by 1 to 2 weeks for an additional rush fee. I cannot accelerate by 4 weeks. The reason is not workload. It is that good copy needs research and revision time that does not compress past a floor.

Two rounds of revisions are included on every fixed-price engagement. The structure is intentional: round 1 is for substantive feedback ("the argument is wrong" or "this section misses the buyer"), round 2 is for polish ("this word, this sentence, this tone"). Mixing the two is the most common reason engagements drag. I will gently coach you toward this structure during the kickoff so we both get clean revisions. Additional revision rounds beyond the two are billable at an hourly rate disclosed up front, but most engagements close inside the two included rounds.

Yes, but with a written change order. I do not absorb scope creep silently because doing so makes the original commitment less reliable. If you want to add a sales page to a launch engagement that did not include one, I will quote you the addition (priced as if it were a standalone) and we both sign off before I start on it. Most scope additions land in the 30 to 50 percent range of the original engagement. Some are smaller. Almost none are larger, because that is when we are talking about a different engagement entirely.

Drafts as I work, on most engagements. You will see a working brief in week 1, a first draft in the middle, and a polished delivery at the end. This is not a black box engagement. The reason is practical: catching a wrong direction in week 2 saves both of us a rebuild in week 5. The exception is short-form work like single ad headlines or subject lines, where the deliverable is small enough that a single review point makes more sense than fragmenting the feedback across multiple touchpoints.

If you go quiet for over 5 business days mid-engagement, I send a check-in. If you go quiet for 10 business days, the project is paused and I move on to other commitments. Restarting after a long pause requires a fresh check-in to make sure positioning, scope, and stakeholders have not shifted. I do not penalize delays caused by real life. What I do not do is hold a project on standby for months without notice, because that costs me the ability to plan my own calendar. Most clients respect this and the issue rarely comes up.

Three things in order. First, I want to understand what specifically is missing. Vague feedback ("this is not it") is hard to act on; specific feedback ("the headline does not name the buyer") is gold. Second, I will tell you honestly whether I think the issue is with the work or with the brief. Sometimes the brief was wrong, and I will not pretend otherwise. Third, we revise. If after good-faith revisions the work still does not meet the brief we agreed on, I refund the engagement minus completed milestones. This has happened twice in 120+ engagements. Both ended with referrals.

B2B software, B2B services, and consulting firms with annual revenue between $1M and $50M. Most are post-product-market-fit and pre-IPO. The buyer is usually a marketing lead, founder, or VP of Sales. The engagement is funded out of operational budget, not "let us see if it works" pocket money. The throughline is that the buyer has a real revenue problem to solve and the maturity to know that copywriting is one of several moves they need to make. First-time founders selling their first product can also be a great fit if they bring sufficient clarity on positioning, even if revenue is still small.

A short, honest list. I do not work with: companies whose product I find ethically questionable (predatory finance, manipulative weight-loss, anti-vaccine content, gambling targeting addictive populations); clients who treat freelancers as expendable or interchangeable; "trial assignment" arrangements where I write spec work for free in hopes of being chosen; teams that have hired and fired three copywriters in the last year (the pattern usually points at the brief, not the writers); founders who want me to "just write something and we will figure out positioning later." If any of those describe your situation, look elsewhere. If none of them do, send a brief.

Yes, on three conditions. First, I am paid the same rates I quote direct clients (no agency-margin discounts; agencies mark up my work to their clients, not down). Second, I work directly with the agency's strategist or account lead, never through a multi-layer briefing chain. Third, the engagement is meaningful (over $5,000), because smaller engagements do not justify the additional coordination overhead. I do not do unbranded production-line copywriting at $50 per piece, regardless of how it is framed. About 15% of my engagements are white-label. The good agency partnerships are some of my best ongoing relationships.

Rarely, and never at a discount to my standard project rate. "Polish my AI draft" almost always takes longer than writing from scratch, because I have to first reverse-engineer what the AI did wrong, then unravel it, then write the version that should have been written in the first place. If you have an AI draft and you genuinely just need a light pass, I will do it at hourly rate, but I will warn you that the "light pass" usually grows. The better engagement is to brief me from scratch and use the AI draft as a reference for what you do not want. The AI Content System service is the right home for this if you have ongoing AI workflow needs.

No, but I will help you scope down. If your budget is $800 and the engagement you described costs $3,000, I will tell you which $800 piece of that engagement to pursue first, and which to defer. Discounting is the wrong move for both of us: it sets a precedent that your work matters less, and it means I am inclined to deliver less attention than the work deserves. Scoping down is honest. We work on what your budget actually covers, do it well, and revisit the full engagement when you have the budget for it. Some of my best long-term relationships started with $1,200 single-asset projects.