B2B copy that does the job. And the job after that.
Senior copywriter for B2B SaaS, consulting, and service businesses. 120+ engagements since 2020. I write the page, the email sequence, the sales letter, the launch kit, and the brand voice doc. And I write them in a way your team can keep using after the engagement ends.
Sixty seconds. In my own voice.
Working with someone you have not met is a leap. This is the shortest version of the leap. A brief intro to who I am, how I work, and what kind of engagements actually fit my practice. Watch before you commit to a brief.
No production company. Just me, a desk, and a webcam. Same as your first call.
Most copywriters sell words. I sell systems that ship and stay.
B2B buyers are not under-served by writers who can string sentences together. They are under-served by practices that connect words to revenue, voice to scale, and one-time engagements to lasting capability. Three pillars below.
Argument first. Layout second. Design third.
Most copywriters start at the paragraph level. I start with the argument the page needs to make, then the layout that argument needs to live in, then the words that fit. The order matters. When the argument is wrong, no amount of polished prose saves the page. When it is right, a competent designer cannot ruin it.
Built by a designer.
I came up through design, branding, and direct response before I came to copywriting. That changes how I see a page. I do not write the words and hand them to a designer. I think about hierarchy, scan paths, conversion intent, and brand voice systems all at once. The result is copy that does not float in space. It sits inside structure.
Stays useful after I am gone.
Most copywriting work ends when the deliverable ships. The good engagements leave behind a system the team can keep using. A voice doc. A prompt library. A sales playbook. A page architecture. An objection matrix. The deliverable is the down payment. The system is the equity that compounds for the next two years.
Pick the path. Skip the discovery-call dance.
Most freelance sites make you describe your problem in their language before they will tell you whether they can help. This one does the reverse. Three honest paths. Each one routes to specific services with named scope and named pricing.
Ship a specific deliverable.
You have a named output and a deadline. Landing page, email sequence, press release, sales letter, content piece. Clean scope, fast turnaround, no upstream archaeology required. Most engagements ship in 1 to 3 weeks.
Fix the upstream problem.
Your messaging is not landing. Your team writes in six different voices. Your launches fragment across four vendors. The fix is a system, not a deliverable. Foundation, voice, AI content infrastructure, launch orchestration, sales enablement.
Diagnose first. Decide after.
You think there is a problem but you are not sure if it is copy, structure, positioning, or something else entirely. A 2-week conversion audit identifies the actual root cause and the priority-ranked fixes. From there, you know whether to build, rewrite, or restructure.
When the rewrite is most legible. Same buyer. Different argument.
A Series A B2B SaaS team came in convinced they needed a redesign. Two prior agencies had told them the same. The diagnosis was different. The page that shipped barely looked different. It just said something different. Demo bookings lifted 58% in the 90 days that followed, on the same ad spend and the same traffic.
One full quote. Unedited.
The longest version of what one client said when the engagement ended. Anonymized under NDA. The shorter quotes from other engagements are further down the page.
We had been through two website redesigns in eighteen months. Each one looked sharper than the last and converted worse than the version it replaced. Two agencies told us we needed a redesign. He told us we needed a different argument. He was right. The page that shipped barely looked different. It just said something different, and it converted. Demo bookings lifted 58% in the ninety days that followed, on the same ad spend and the same traffic. The thing I did not expect was the second-order effect. Our sales team started using the same language in discovery calls. Our champions started using it inside their own companies to sell us internally. The argument turned out to be infrastructure for the whole revenue motion, not just the homepage.
Four steps. No discovery-call theater.
Most freelance processes hide a discovery-call funnel that is really a sales call. This one does not. The first conversation is genuinely about whether your problem fits my practice. If it does not, I say so and recommend a better-fit specialist.
Voices from the engagements. Click through.
Three excerpts below, with engagement context where confidentiality permits. All anonymized under NDA. Use the arrows or dots to navigate, or swipe on mobile.
Two agencies told us we needed a redesign. He told us we needed a different argument. He was right. The page that shipped barely looked different. It just said something different, and it converted.
We stopped attracting the wrong leads. The new site says no to the wrong-fit buyer in a way that actually saved us six hours a week of intake calls we did not want.
I stopped being the answer key. The answer key is now written down. My one-on-ones shifted from teaching the basics to actual deal strategy in about six weeks.
Most copywriters can see words. I see the whole page.
I came to copywriting through design, branding, and direct response. Most B2B copywriters can only see the text. I learned to see hierarchy, layout, conversion intent, and brand systems first, then learned to write the words that go inside them.
That is why my copy does not float in space. It sits inside a structure I helped think through, on a page that is built to convert, in a voice my client's team can keep speaking after I am gone.
Based in Lima, working in Pacific time. Available for engagements with B2B SaaS, consulting, and service businesses, almost always through Upwork or by direct brief. Booking one to two strategic builds per quarter.
Read the full aboutLima Pacific UTC-5. One business day to reply.
Honest answers. No discovery call required.
The four questions buyers ask first. Twenty-one more on the FAQ page, including pricing structures, NDA red lines, refund policy, and the explicit list of work I do not take on.
Send me a brief. I will respond within two business days.
Describe the engagement in your own words. The actual problem, the timeline, the constraints. If we are a fit, the discovery call confirms it. If we are not, I will say so and recommend a better-fit specialist. No pitch decks. No discovery-call theater.