A written audit of every word between the click and the conversion.
Strategic conversion audits for B2B SaaS and professional services teams. I review your existing funnel end-to-end and deliver a 20 to 30 page document with priority-ranked findings and specific rewrites any writer can execute from.
Most conversion audits are Loom videos and opinions.
A 15-minute screen recording pointing at things and some general advice. Not a document. Not a plan. Not something the team can execute from after the consultant leaves. Six reasons that format fails the client:
Your funnel, marked up. Your findings, ranked by priority.
The audit is a written document, not a video. Every flagged issue has a priority tag, a location, a specific finding, and a recommended rewrite a writer can execute from.
What the audit covers.
Every section of the deliverable is organized around a decision the team needs to make. Not a checklist, not a summary. A set of specific findings with specific rewrites.
Hero & hook
Headline, subhead, primary CTA, above-the-fold proof. Does the first screen name the buyer, the outcome, and the one thing that changes?
Argument structure
The order in which claims, objections, and proof appear. Does the structure match how a buyer actually decides, or the order the team wrote in?
Objection handling
Which objections the page answers, which it ignores, and which are handled in the wrong order. Buyers who hit an unhandled objection leave.
Proof stack
Named customers, outcome metrics, case studies, quotes. Which proof is strong, which is weak, which should be promoted, which should be cut.
Offer & CTAs
The offer structure, CTA copy, CTA placement, and the moment of conversion. Does the reader understand what they are committing to and why now?
Email follow-up
The sequence after the form fill. Subject lines, lede paragraphs, the ask in each email, and the arc across the sequence. Where buyers drop off and why.
Ten days. One document.
No open-ended audit where the scope balloons. A fixed delivery date, a fixed deliverable, and a prioritized action list your team can run with.
Access & intake
60-minute kickoff call. I review your existing funnel with access to analytics, heatmaps, recordings, and sales team input. Conversion baselines documented.
Deep audit
Every screen, every section, every email. Findings catalogued and priority-tagged as P0 (revenue), P1 (clarity), or P2 (polish). Rewrites drafted.
Draft delivery
Full document delivered on day 7. Includes marked-up screenshots, priority-ranked findings, and specific rewrites. Revision round opens.
Playback
45-minute playback call walking your team through every P0 finding and the recommended rewrite order. Q&A included. Final document delivered.
Three tiers. One discipline.
A single-page audit, a full-funnel audit, or an ongoing advisory retainer for teams who want the audit mindset applied every week to every new piece of copy they ship.
One landing page or sales page plus a single follow-up email sequence. Full written audit, priority-ranked findings, rewrites included.
End-to-end funnel: landing page, VSL, all emails, order flow, thank-you page. The audit covers every touchpoint between the first click and the conversion.
For teams shipping copy every week. Monthly audit plus async reviews of any new copy before it ships. Quarterly strategy call included.
Exactly what you get. Exactly what you do not.
Audit scope is strictly about reviewing and recommending. If you need someone to write the rewrites, that is a separate engagement through my existing service pages.
Included
Every deliverable, every call, every review cycle.
- 60-minute kickoff call covering business context, ICP, offer, and conversion baselines
- Full review of analytics, heatmaps, session recordings, and sales team input where available
- Priority-ranked findings (P0 revenue, P1 clarity, P2 polish) with specific rewrites
- Marked-up screenshots or annotated PDF exports of every audited screen
- One full revision round on the complete deliverable
- Playback call walking the team through every P0 finding and recommended rewrite order
- Handoff-ready document any internal or external writer can execute from
Excluded
Named up front to prevent scope creep.
- Writing the rewrites (sold separately through my landing page, email, or sales letter services)
- Design, UX, or page layout recommendations (unless directly blocking conversion)
- Ad copy, paid traffic strategy, or media buying recommendations
- A/B test design or statistical analysis of test results
- Implementation of rewrites in your CMS, page builder, or email platform
- New customer research or buyer interviews (available in the messaging foundation engagement)
- Audits of funnels I have never seen (intake required before a contract is written)
Recent audits. Real lift after rewrite.
Three recent engagements. Full case studies available on request under NDA.
Full journey audit on a funnel running paid traffic to a demo booking page. Flagged 14 findings including a generic headline and a weak offer stack. Client rewrote to spec and saw a 62% CVR lift on the same ad spend within 30 days.
Ongoing advisory retainer with an agency shipping a new client funnel every two weeks. Running findings log caught the same category of error three clients in a row, which became a new internal checklist. Retainer running for seven consecutive months.
Single funnel audit flagged the offer as the P0 issue, not the copy. Recommended restructuring the service into three named tiers with explicit scope. Client's qualified lead volume rose 3.4× within the first quarter because the page finally answered the question buyers were actually asking.
Most audits are opinions delivered on a Zoom call. My audits are written. They name the priority, the problem, and the fix. Your team does not need me on the call six months later because the document survives the meeting.
What clients ask first.
Six questions.
Your next funnel should be audited before it ships.
Tell me the funnel, the ad source, and your current conversion numbers. You will get a scope confirmation and an engagement start date within two business days.