The system that produces on-voice content, not the content itself.
A 4-week build that delivers your own custom AI project, prompt library, voice profile, and content workflow. You own it. Your team uses it. Your content goes out on-voice and on-strategy at a fraction of the time it takes now.
Most teams use AI for content and it still sounds like AI.
ChatGPT is open in a tab. A marketer types "write a LinkedIn post about our Series B" and pastes the output. Thirty minutes later the post is live and it sounds like every other AI-written post on the feed. Six reasons this keeps happening:
Your own custom AI project, built for your voice.
Not a template. Not a bolt-on plugin. A fully configured project on your chosen platform with your voice baked in, your prompt library loaded, and a running editorial checklist that catches off-voice output before it ships.
Six components. One working system.
Every component is required. Skip one and the system becomes a collection of tools instead of a working content engine.
Custom AI project
A configured project on your chosen platform (Custom GPT, Claude Project, or similar) with system instructions, project knowledge, and guardrails built in.
Voice profile document
A 10 to 15 page document capturing your voice on sliding scales, with 20+ on-voice examples, 20+ off-voice examples, and a written voice test any writer can apply.
Prompt library (30+)
Named, tested prompts for your most common content tasks: LinkedIn posts, emails, blog outlines, case studies, ad copy, newsletter intros. Organized by format and use case.
Content framework templates
Reusable skeletons for hero copy, LinkedIn posts, emails, and long-form pieces. Fill-in-the-blank structures that bake in your argument pattern, not just your voice.
Editorial review checklist
A named list of checks any team member can run before publishing: voice match, specificity, clichés removed, claims proofed. Turns "does this sound right" into a yes or no.
Team training workshop
A 2-hour live workshop with your team covering how to use the system, how to extend it, and how to review output. Recorded for future onboarding.
Four weeks. One working system.
Voice capture first, system build second, testing third, handover last. In that order, because skipping the voice step is why most AI content systems fail.
Voice capture
90-minute kickoff call. Interviews with founders or executive voices. Review of existing content: top-performing posts, recorded calls, newsletter archives. Voice profile drafted.
System build
Custom AI project configured with voice profile and system instructions. Prompt library drafted and organized. Content framework templates built for your top content formats.
Testing
Run the system on 10 to 15 real content tasks. Tune the voice profile, refine the prompts, and fix the edge cases. Editorial checklist drafted from the test cases.
Handover
Final documentation delivered. 2-hour team training workshop with recording. Access transferred fully to your team. You own the system end-to-end.
Build it once. Keep it sharp.
A single flat-rate build that delivers a working system and a handover. An optional monthly retainer for teams who want the system kept current as voice, strategy, or platform capabilities evolve.
Complete 4-week engagement. Voice profile, custom AI project, prompt library, content templates, editorial checklist, and team training workshop. Paid 50% on signing, 50% on handover.
Optional after the core build. Keeps the system sharp as voice evolves, new content formats appear, and platforms add new capabilities. Month-to-month, cancel anytime.
What the system is. What it is not.
The product is a system build and a handover. Not a content production service. The distinction matters for how we engage and what you can expect.
Included
The system and the handover.
- Voice capture across founder interviews and existing content archives
- Custom AI project configured on your chosen platform
- Prompt library of 30+ tested prompts with usage notes
- Testing on 10 to 15 real content tasks during build
- Editorial checklist and voice test any team member can apply
- 2-hour team training workshop plus recording
- Full ownership transfer. The system is yours.
Excluded
Named up front to prevent scope creep.
- Ongoing content production (system is for your team to use)
- Model fine-tuning, RAG pipelines, or custom API development
- Automation workflows with Zapier, Make, or n8n (sold separately)
- Platform licensing or subscription costs (paid directly by you)
- SEO keyword research or content strategy consulting
- Systems for voices I cannot capture (e.g. anonymous or ghost-only)
- Guarantees that AI output is indistinguishable from human writing
Recent systems. Real time saved.
Three recent engagements. Full case studies available on request under NDA.
Founder was writing every LinkedIn post by hand, spending 40+ minutes per piece. System cut that to 12 to 15 minutes per post while keeping voice intact. Three months after handover, the founder's LinkedIn following grew 2.3x with no drop in engagement rate.
Agency built four parallel systems (one per retainer client) using the same methodology. Writers on the agency side report they no longer need 30 minutes of "getting into voice" time at the start of every task because the system already holds the voice.
Managing Partner was publishing 1 piece per month, wanted 1 per week but had no capacity. System allowed a communications lead to draft in the Partner's voice at 3x the previous cadence. Partner now reviews rather than writes, which is the leverage point.
Most AI content services sell you content. I sell you the capability. The difference is everything. After the engagement, you do not need me to write your posts. You have a system that does it. That is the entire point.
What clients ask first.
Six questions.
Your team should be using AI, not fighting it.
Tell me your primary voice, your top three content formats, and your preferred platform. You will get a scope confirmation and a kickoff date within two business days.