Your newsletter, written weekly, in your voice, on time.
A monthly retainer that turns your voice memos, Slack threads, and sales-call takeaways into a weekly newsletter your buyers actually open. Beehiiv, Substack, Kit, or any ESP you already run. Six-month minimum, because newsletters compound, not sprint.
This retainer is highly specific.
A weekly cadence and a 6-month minimum are not the right fit for every founder. Read both columns before you inquire. The wrong match is worse than no match.
This is for you if
The strong-fit profile.
- You are a B2B founder, operator, or senior executive with a specific audience you want to stay present with
- You can commit to 10 minutes of voice memos per week, reliably, for six months
- You already have a list of 100+ subscribers or a warm way to seed one
- You understand newsletters compound. Month 1 looks quiet. Month 6 looks different.
- You can give 24-hour turnaround on drafts you need to approve before send
This is not for you if
Self-select out if any of these apply.
- You want a "done-for-you" newsletter where you never have to send a voice memo
- You expect viral growth or 10× subscriber gains in the first 90 days
- You want a generic business newsletter with recycled industry news
- You need weekly sponsored placements, affiliate links, or revenue-ops-on-the-newsletter built in
- You want to test this for one month before committing
Founders start newsletters and kill them inside 90 days.
Not because the idea is wrong. Because the execution runs into a wall between the first thought and the send button. Six patterns I see again and again:
Your voice in. A newsletter out. Every week.
You send voice memos. I turn them into issues. Subject lines get A/B tested. Issues go out on your cadence, through your ESP, under your name.
Six things you get. Every month.
Not just issues. The surrounding system that makes sure those issues keep going out and keep landing.
Four weekly issues
800 to 1,200 words each, written in your voice, based on your voice memos and the editorial calendar we agree to in month one.
Subject line library
Three subject line options per issue with the recommended A/B pair. Library of 50+ on-brand subject line patterns you can reuse after the retainer ends.
Editorial calendar
A 12-week calendar reviewed monthly. Recurring sections, tentpole issues, launch tie-ins, and holiday-aware cadence all mapped out in advance.
Voice profile document
Built in week one from interviews and existing content. Any future writer (you, me, or another) can produce on-voice issues from the same reference.
Monthly strategy call
One 60-minute call per month covering open rate trends, which issues landed, editorial calendar for next month, and any audience pivots.
ESP operation
I run the technical send inside your Beehiiv, Substack, or Kit. Scheduled, segmented, and deliverability-checked before each issue goes live.
The rhythm, each week.
Same cadence, every week, for six months. The whole engagement is built to hold this rhythm through launches, travel, and busy quarters.
Voice memos in
You send 2 to 4 voice memos during the week as thoughts come up. Meeting takeaways, customer calls, contrarian reactions. Anywhere from 30 seconds to 4 minutes each.
Draft delivered
First draft of the issue in your voice, with three subject line options. Lands in your inbox Thursday morning. Ready for your 24-hour approval window.
Revise & approve
You send back edits or a green light. I incorporate changes and lock the final subject line based on the recommended A/B pair. Final copy ready by Friday evening.
Issue sends
Scheduled send through your ESP at your chosen send time. Deliverability checked before launch. Open rate and click data reviewed together on Monday.
One retainer. Six months. No surprises.
Monthly retainer priced for a senior-copywriter engagement that holds the weekly rhythm through busy quarters. Six-month minimum because that is when newsletters start to earn their keep.
What is inside. What is not.
A weekly newsletter engagement. Not a general marketing retainer. The boundaries keep the engagement honest and the rhythm possible.
Included
Every month, every issue.
- Four weekly newsletter issues per month at 800 to 1,200 words each
- Voice profile document built in month one from interviews and existing writing
- Editorial calendar maintained at 12 weeks of forward planning
- Subject line A/B testing with three options per issue
- ESP technical operation: scheduling, segmenting, send-time testing
- Monthly strategy call plus weekly open-rate review in Slack or email
- Full voice memo transcripts, yours to keep and use elsewhere
Excluded
Named up front to prevent scope creep.
- Paid growth campaigns, list buying, or newsletter ad network placements
- Sponsorship sales, cross-promos, or monetization engineering
- Image design, illustration, or newsletter template visual work
- Long-form blog posts, ebooks, or lead magnet writing (separate engagements)
- Additional issues beyond the four per month (one bonus per quarter included)
- Full-funnel email automation (welcome, onboarding, nurture) unless bundled
- Newsletters for voices I cannot capture (e.g. pure anonymous brand voice)
Recent newsletters. Real compounding.
Three recent engagements. Full case studies available on request under NDA.
Founder came in at a 21% open rate from a sporadic monthly newsletter. Weekly cadence plus subject line A/B testing plus voice-memo-driven substance moved the average to 48% over six months. Subscriber base doubled from inbound share-forwards alone.
Partner wanted to stay present with alumni and prospects without writing every week. Eleven qualified inbound leads traced directly to newsletter issues in six months, including two engagements worth more than the full retainer combined.
No paid acquisition, no ad spend. Growth came from share-forwards, podcast mentions that referenced recent issues, and LinkedIn posts that paraphrased newsletter openings. 2.4× subscriber growth over six months with a single weekly issue as the engine.
Newsletters are not a content marketing channel. They are a long-running conversation with the people who already like you. The hardest part is not writing the first issue. It is writing the twentieth one without missing the send.
What founders ask first.
Six questions specific to this retainer.
Your newsletter should go out every week.
Tell me your audience, your current list size, your preferred ESP, and whether you can commit to 10 minutes of voice memos per week. I will confirm fit and a start date within two business days.