Articles, bylines, and long-form content in your voice.
Ghostwritten and credited content writing for SaaS founders, agency owners, investors, and B2B executives. Bylined articles, LinkedIn pieces, blog posts, keynotes, and books. Written so readers recognize you, not a content agency.
Most B2B content sounds written by committee.
Your readers can tell the difference. A blog post that reads like a press release. A LinkedIn piece that sounds like a content agency's template. A byline that could belong to any consultant in the category. Six reasons B2B content writing fails:
Content writing that sounds like you actually wrote it.
Four disciplines separate content that builds authority from content that fills a publishing calendar. I work on all four at once, not one at a time.
Written in your voice, not mine.
I build a voice profile from your calls, past writing, and the way you actually argue on Zoom. The published draft should read like you on your best day, not like a content agency.
Published under your byline.
LinkedIn, trade publications, industry journals, your blog. Your name, your argument, your perspective. Whether you wrote the first draft yourself or not, the published piece sounds like you.
Quoted, cited, and forwarded.
Thought leadership that earns its name does not just get read. It gets shared in Slack, quoted by analysts, and cited by peers. That is what builds authority over time.
Published at the pace of your week.
Content writing is a rhythm, not a one-off. Multiple pieces per month, planned as a connected body of work with through-lines across articles, posts, and long-form.
Six content formats. One voice.
Ghostwritten or credited, your call. Fixed price, Upwork or direct retainer.
Named executives. Real results.
Three recent engagements for B2B executives. Full case studies available on request under NDA.
Built the founder's LinkedIn voice from voice memos and weekly interviews. Two to four posts per week, ghostwritten and published under the founder's byline. Followers tripled in the first year, and inbound investor and partnership requests became the founder's primary sourcing channel.
Year-long byline program across three industry publications and the firm's blog. Articles positioned the founder as the specialist voice in a crowded category. Inbound qualified leads from the program drove two of the firm's three largest client wins of the year.
Six-month book engagement with parallel monthly investor memo series. Structured interviews turned into a short nonfiction book on founder decision-making, alongside eight published memos. Both served as thought leadership and as founder onboarding assets for portfolio companies.
How the voice gets built.
Four stages. Every stage is interview-led. Your voice, not a template.
Voice capture
Two one-hour interviews in the first week. I listen to how you argue, which words you reach for, where your opinions are sharpest. Transcripts become the voice profile.
Theme mapping
We agree on three or four territories you want to own over the next quarter. Every piece ladders back to one of them. No orphan topics, no random observations.
Draft & sync
You send voice memos or take fifteen-minute calls. I turn them into drafts with inline notes on voice choices. You approve, refine, or kill. Fast loop.
Publish
Delivered scheduled and publication-ready. LinkedIn, company blog, trade press, internal newsletter. You approve the queue, I handle the rest.
Every engagement, every time.
No upsells, no fine print.
I write for B2B executives because your readers can tell when it is not you. A blog post that sounds like a press release, a bylined article that could belong to any consultant, a keynote written by someone who has never been in the room with your ICP. Those are expensive errors. They damage authority faster than silence would.
What clients ask first.
Six questions.
Your next piece should sound like you.
Tell me the format, the audience, and the territory you want to own. You will get a scope, a turnaround, and a fixed price or retainer structure.