Email that sounds like a partner, not a marketing intern.
Cold sequences, nurture flows, newsletters, and promo campaigns for consulting firms, advisory practices, and professional services companies that need copy their senior buyers will actually read.
Most B2B emails fail in the preview pane.
Your prospects are senior buyers. They read their inbox like a skeptical CFO reviewing expense reports. Generic subject lines, softened openers, and padded paragraphs lose them before the second sentence.
Email written to earn the reply, not fill the send calendar.
Four things separate email that senior buyers read from email that they archive. I write for all four at once, not one at a time.
Written for reply rate, not volume.
Every sentence earns the next. No throat-clearing openers, no generic value props, no padded paragraphs between the ask and the close.
Sequenced, not blasted.
A good sequence earns its multi-touch structure. Each email assumes the last one was read, builds on it, and asks for a slightly bigger commitment.
Aimed at the senior buyer.
Partners, managing directors, heads of practice. I write to the person who signs the engagement letter, not the broad title in their email domain.
Tested against the actual reader.
Before anything ships, three people who match the ICP read the copy out loud. Every hesitation, skim, or delete-impulse is a revision signal.
Four formats. One specialty.
Fixed price. Upwork.
Named results. Named clients.
Three recent engagements for professional services firms. Full case studies available on request under NDA.
Rewrote the firm's weekly industry newsletter using a practitioner-voice approach. Replaced firm-level positioning with specific sector observations. Opens held steady; replies and consulting inquiries from the newsletter grew materially.
Six-email outbound sequence to CFOs and heads of corporate development. Research-led openers referencing each account's recent M&A activity. Sequence generated qualified conversations at a rate the firm's previous in-house writing could not match.
Five-email campaign for a proprietary industry report. Segmented copy for existing clients, lapsed contacts, and cold prospects. Subject lines tested against a control. The report download funnel produced the firm's largest single-asset lead capture to date.
How the engagement actually works.
Four stages. No decks. No kickoff theater.
Scope call
Thirty minutes. We define audience, ask, and success criteria. I leave the call with enough context to write.
Research
Existing emails, ICP notes, competitor sends, sales call transcripts when available. I read before I write.
Draft
Delivered in a shared doc with inline notes explaining choices. You see the reasoning, not just the copy.
Revise
Two rounds included. Final copy as plain text plus ESP-ready formatting for your stack.
Every project, every time.
No upsells, no fine print.
I write email for consulting firms because generalists cannot. The people who buy professional services are not impulse buyers. They are skeptical, experienced, and under time pressure. Copy written for DTC or SaaS does not translate.
What clients ask first.
Six questions.
Your next email should do one specific thing.
Tell me what that is. I will tell you whether I can write it, what it will cost, and when you will have the first draft.